Waterloo Times

Black Hawk County's two colleges invested $3,795,466 on their football teams in 2023, a decrease in funding from the previous year, according to the U.S. Department of Education.

This represents 19.5% of all money invested on sport teams at the two colleges in the county during 2023.

The average sports expenses at Black Hawk County have dropped 29.1% since 2010.

University of Northern Iowa stood out as the university in Black Hawk County which received the most football funding during 2023. The institution received $3,795,466 — or 100% of all the money destined to football teams.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$3,795,466	19.5%
2022	$3,825,124	20.1%
2021	$3,286,127	21.1%
2020	$3,889,435	21.7%
2019	$4,281,286	21.4%