Waterloo Times

Black Hawk County spent $3,795,466 on men's collegiate football teams in 2023, a decrease of 0.8% from the previous year, according to the U.S. Department of Education.

This translates to roughly 19.5% of all spending for sports teams at the two universities in the county during the 2023 season.

The average sports expenses at Black Hawk County have dropped 29.1% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$3,795,466	19.5%
2022	$3,825,124	20.1%
2021	$3,286,127	21.1%
2020	$3,889,435	21.7%
2019	$4,281,286	21.4%